Wedding Dresses to Red Carpet Gowns. Made in Melbourne. Established 2003

JASONGRECH is a multiple award winning Melbourne couture brand synonymous with pure luxury, specialising in wedding dresses and red carpet gowns of the very highest quality. Over its stellar career JASONGRECH has become one of Australia's most celebrated couture houses. A heritage-listed stable building in North Melbourne is home to the workshop and showroom, with all gowns designed, made and beaded by hand in the purest atelier traditions.


JASONGRECH + IBM : Cognitive Collection

Fashion designer Jason Grech has leveraged Watson insights to create 12 dresses you will see on the Melbourne Spring Fashion Week Opening Gala Runway. The Cognitive Collection is an exploration into unconventional design. Jason has used cognitive solutions to understand, reason and learn from hundreds of thousands of images to design the collection. From more than ten years of fashion archives and social posts and conversations, Jason is working with IBM Watson to inspire a fashion collection that sets next season's trend.


Follow our adventures through Instagram @jasongrech

For designer bridal gowns unlike any other, women all over Australia are seeking out the quality and talent that can only come with the expertise of a brand like JASONGRECH. For more than a decade, Jason Grech has been creating exquisite couture wedding dresses from his local atelier, a heritage-listed stable conversion in a quiet North Melbourne laneway. Jason has 20 years of experience in fashion, and his highly-awarded designs can be seen gracing runways and glossy magazines all over Australia. 

An exception to many other wedding dress brands, every element of each gown is completed painstakingly by hand locally inside his studio. This affords the opportunity to give each JASONGRECH bride a high level of personalised attention and luxury service. 

While the showroom is laden with beautiful garments when a bride finds her perfect dress, it will be made to measure especially, and adjustments are incorporated in order to flatter each bride perfectly. An inch adjusted here, a detail refined there… this is the irreplaceable expertise that makes these among the most exceptional wedding dresses in Melbourne. 


JASONGRECH 2018 Bridal Collection

Made to Order Gowns

For brides with exact specifications, our couture service is second to none. Jason works closely with every bride from design to pattern creation, fittings, hand-sewn lace and bespoke embellishments, and a couture bridal dress is quite literally a dream come true for any discerning bride. 

A JASONGRECH gown is as unique to its wearer as the wedding day itself. A one-off creation captured by a moment in time - beautiful, rare and full of dedication and love. 

We begin each bride’s journey with a personalised consultation at the JASONGRECH showroom and atelier. Please contact us on 03 9329 3559 to make your appointment.